 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
Geomorph
Information Systems, LLC |
|
|
|
|
 |
|
|
|
|
|
|
|
GeomorphIS
helps you identify potential business opportunities with spatially-enabled
demographic,
consumer, and economic information.
|
|
We
use ESRI Business Analyst, which provides detailed,
on-demand business and market analysis reports and maps to assist
business
professionals
across the U.S. in understanding matters such as:
• Consumer expenditures and lifestyles
• The best locations for new businesses or product offerings
• When and where
to deliver a focused marketing campaign
• Characteristics of the current—and projected future—local workforce
|
How
do Business Analyst users apply this technology to real-world problem-solving
and decision-making?
Commercial and government entities use Business Analyst to: |
• Identify and
map drive times and distances between customers and retail locations
•
Characterize citizens to design an effective and trusted
hurricane evacuation plan for a city
• Design targeted marketing campaigns to attract
specific student populations to a new college
•
Profile and locate customers for sustainable/green building construction,
products, and services
• Locate a new health care facility
based on the locations of consumers and facilities of competitors
|
View
sample reports of city population and business characteristics |
| Sample
reports below (for downtown San Diego CA, zip code 92101) provide just
a few examples of the wealth of reports and maps possible with Business
Analyst: |
| Tapestry
Segmentation Profile This Community Tapestry segmentation
report classifies downtown San Diego by socioeconomic and demographic
composition and compares the
primary segments to their national counterparts. Tapestry reports are
a powerful tool for focused marketing efforts in America's diverse
consumer markets: identify the best markets, reach those markets
more effectively,
and define the products and services preferred by potential consumers. |
 |
| ~View
the report |
| Retail
MarketPlace Profile Retail MarketPlace data helps
retailers analyze the number of businesses by industry in a given
area, the retail sales generated, and whether customers
are traveling outside the area to shop. This information helps retailers
make smarter decisions about site selection, examine product offerings
and the leakage/surplus factor (the gap between supply and demand), and
to design focused marketing/advertising campaigns. |
 |
| ~View
the report |
| Household
Income Profiles Income reports include demographic variables
from 2000 to 2013, such
as household and family income and average household and family size.
High- and low-income areas can be identified, as well as patterns of
growth or decline in a market. Determine the spending power of households
in an area and gain an understanding of consumers’ disposable incomes
by tapping in to these diverse income analyses. |
 |
| ~View
the report |
Dozens
of reports are possible with Business Analyst.
Purchase anything from a single report to a subscription as well
as
GeomorphIS services for custom analyses, reports, and maps.
|
|
|
|